🪬 HumanAI #006 – I Saved 10 Hours of Work This Week Using AI (Here’s How)

Recommended listen for today’s newsletter: A NEW ERROR (click here and play as background music while you read)

Hey!

Welcome to HumanAI, a newsletter for entrepreneurs, business owners, and decision-makers who want to think bigger, move faster, and unlock AI’s full potential—without the learning curve.

If you just joined the newsletter, WELCOME!
Feel free to check out all my past editions by clicking here.

Before we dive into today’s edition…
This week, a leaked email from Shopify CEO Tobi Lütke made the rounds.
The whole memo is fascinating—but this paragraph really hit me:

🔥🔥🔥

This is exactly why I started this newsletter—to share my AI experiments, wins, fails, and everything I learn along the way.

If you're finding value in it, hit reply and tell me. Seriously—I read every response!

Okay….. let’s get into it.

Last week I didn’t send out my newsletter edition… I’m sorry.

The issue was that I’ve been totally consumed by a new concept.

A new concept that is revolutionary for marketing. 

The thing is.. thanks to AI, marketing has changed FOREVER.

And as most of you probably know — I come from marketing.

So this is HUGE for me.

I’ll tell you how and why in a sec. But first…

I know what you’re thinking… “I’m not a marketer, Mencho, why should I care?”

And my answer is both simple and controversial:

WE ARE ALL MARKETERS.

Let me explain.

If you're building something…
If you're selling a service…
If you're growing your online presence…
If you're looking for a job…
If you're pitching, posting, DMing, or sharing…
Hell—even if you're trying to get a date on Tinder...

You are doing marketing.

You’re marketing your ideas.
Your products.
Yourself.

Now here's the thing:
The old way of marketing?
It’s gone.
Boom. Pow. See ya.
Hasta la vista, baby.
Adiós, “let’s circle back next week.”
Bye-bye to the 17-version Google Doc and the Slack thread with 68 unread messages.

AI didn’t just disrupt marketing.

It ran through it like a freight train.
It burned the playbook and built a new one overnight.

But before that… a short story :)

🧠 HUMAN INSPIRATION: The Innovation That Changed the Game (And Why It Matters Now)

Let’s rewind to 1984.

Apple launches its very first Mac: the Macintosh.

The ad? A basic, quiet, humble layout.
No aggressive claims. No flashy graphics.

Just a simple, bold statement:
“The only computer you already know how to use.“

That sentence changed the world.

It reframed how we thought about computers—from geeky to intuitive.
From hard to accessible.
From engineering-led to user-first.

The real game-changer however? The mouse.

Sure, the technology existed before—but Apple was the first to bring it to the masses.

For most people, using a computer meant typing complex commands on a keyboard.
The Macintosh flipped that.

No code.
No syntax.
Just point and click.

It felt magical—like suddenly anyone could control a computer with their hand.
It didn’t just make things easier. It made computers human.

What used to require IT departments and technical training…
Now could be handled by one person, from their home.

Sound familiar?

That’s exactly what’s happening in marketing right now.

Except instead of personal computing, it's personalized execution at scale.
Instead of democratizing access, we’re now democratizing growth.

So… enough mystery… WHAT’S SO REVOLUTIONARY?!

⚡ WHAT IS VIBE MARKETING? (And Why It Changes Everything)

Vibe Marketing is not about “brand tone.”
It’s not about “good vibes.”

It’s about this:

This concept was born out of vibe coding—where solo developers use AI and no-code tools to build full apps in 2 days.

Now that same 20x acceleration is happening in marketing:

• 10-person marketing teams? → Replaced by workflows.

• Endless Slack threads? → Replaced by instant decisions.

• Only two A/B test variations? → Replaced by 100 AI-generated angles running in parallel.

This is not a tweak to how we work.
This is a paradigm shift.

The $250B marketing industry is being rebuilt in real-time.
Most companies don’t even know it yet.

Vibe Marketing is powered by 3 things converging:

1. AI became really good at marketing tasks

2. Vibe coding made automation accessible to non-engineers

3. Custom tool-building got insanely cheap

The result?

• Marketers without teams now outperform agencies

• Personal brands grow at startup speed

• Execution time collapses from 3 weeks to 3 hours

The difference between companies using vibe marketing vs the old way will be as obvious as “has a website” vs “doesn’t” back in 1998.

⚡ AI REAL-LIFE USE: How to Start Vibe Marketing Today

(Step-by-step hacks for anyone creating content or ads online)

GOAL: Set up an AI Content Machine in 1 hour or less

STEP 1: Train Your Voice

STEP 2: Generate Your Weekly Content

STEP 3: Create Matching Visuals
Use ChatGPTs new image function, or Ideogram, or Leonardo

Pro tip: feel free to play with the style (replace in the prompt where it says “bold, clean, modern”. Ask it to copy styles, for example, the trending “Studio Ghibli”

STEP 4: Auto-Schedule + Optimize

Use Typefully or Taplio to:

• Auto-schedule

• Analyze

• Recommend improvements weekly

Boom.
You’re now running a full-stack content system—without hiring a ghostwriter or a Marketing agency.

Pro tip: when asking ChatGPT to play with different styles, always prompt the new image in a NEW conversation from scratch. If not, it will mix up your previous images and prompts and will mess with the result you want to achieve!

🚀 FOR THE BOLD ONES… The Rise of the One-Human Army

There used to be a time when doing marketing meant hiring a whole squad:

• Copywriter

• Designer

• Media buyer

• Funnel expert

• Analyst

• Project manager

• Your cousin who “kinda knows Photoshop”

We’ve heard of solopreneurs, freelancers, creators…
But this?
This is one human + an infinite army of AI agents.

Moving fast.
Testing everything.
Shipping at scale.
Solo.

Before:
1 campaign = 3 weeks of meetings, briefs, feedback loops, revisions...

Now:
1 idea = 15 variations, 3 audiences, 5 platforms—in an afternoon.

You’re not “wearing all the hats.”
You’re building the system that wears them for you.

No more waiting for approvals, begging for mockups, scheduling brainstorms, trying to look busy in Slack, etc,etc,etc. … you just ship.

But it’s not just for solo creators anymore.

Vibe Marketing also turns teams into idea machines:

• The copywriter runs 12 tone-testing GPTs

• The designer prototypes faster than they can sketch

• The strategist simulates reactions before launch

• The social manager runs 5 A/B tests before lunch break

This isn’t 1 + 1 = 2.

This is 1 + AI = exponential output.

You don’t scale people.
You scale systems.

And while others are still planning the meeting…
You already shipped version three.

Final Thoughts

The $250B marketing industry is being restructured—right now.
In 12 months, it’ll be obvious who made the jump… and who didn’t.

If you move first, the leverage is wild.

If you wait…
you’ll be one of those companies wondering how a solo founder out-marketed your entire team.

So… if you’re still writing emails, designing ads, tweaking funnels—manually—
Someone with an AI army is already eating your lunch.

Okay! That’s a wrap. I gotta go and continue testing 100 different ad creatives!

Stay active, stay sharp.

— Mencho

P.S. If this newsletter saved you time, sparked a new idea, or made you say “WTF, I need to try that”—forward it to a friend. Let’s get more weird humans building with AI.
Also… if you didn’t like it, blame my AI twin. He writes all the boring parts. 🤪

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