🪬 HumanAI #010 – Alexa, Order Me a Cult

Hey!

Hey!

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So…

Postponing.

I’ve been postponing writing this newsletter for the past month or so.

Why? Because “I’ve been so f*cking busy”.

the typical lame bs excuse.

To be kind to myself tho… I did have to lead a huge 360* product launch at a Gartner event + all digital channels, doing the work that typically is done with at leeeeast 3 or 4 months in advance and with a big team…. we did it in less than a month with a small team. AI did had a lot to do with us being able to achieve it (but I’ll tell more about that in the next newsletters).

Plus I have a toddler and a wife whom I love and want to spend time with.

Even with all that on my plate… I could have definitely written my weekly newsletter.

Because this simple activity of writing and creating these newsletters is one of my favorite things in my life right now. I truly enjoy it.

But every day I kept pressing the snooze button.

Postponing.

My -stupid- point was that “I really wanted to enjoy it”. Everything had to be perfect so I could give my best.

But I never felt like I was in the perfect mood.
My head wasn’t clear.
I couldn’t find the perfect setting to really do it and enjoy it.

But that’s stupid.
The act of doing it is what I enjoy.
Maybe the context or the setting isn’t ideal.
f*ck that.

Life happens. Life goes by.

If not now, when?

so let’s get into today’s.

🧠 HUMAN INSPIRATION: The First Brand in History

Before Nike. Before Apple. Before Hormozi, Gary Vee, or any bro with a podcast mic...
There was one brand that started it all.

The first trademarked brand?

Bass Ale.

In 1876, it became the first logo to be officially registered in the UK.
Just a red triangle.
Simple. Iconic.

Why did it matter? Because at the time, beer was everywhere.
But Bass? Bass had identity.

It didn’t just say, “Here’s our product.”

It said: “We’re the one you know. We’re the one you choose.”

In a world of infinite choices, branding isn’t optional. It is survival.

Here’s a fun fact: Bass Ale’s red triangle was so iconic that artists started including it in their paintings—most famously, Édouard Manet featured a bottle of Bass Pale Ale in his 1882 masterpiece “A Bar at the Folies-Bergère.”

That’s how powerful a brand can be—it slips into culture and stays there.

⚡ AI REAL-LIFE USE: How to become a cult leader

A great brand isn’t a logo. It’s a feeling.
It’s when people think of you, even when you’re not around.
It’s when your work speaks, even when you don’t.

Sound familiar?

That’s how cults work.

They’re not built on product features.
They’re built on:

• Shared beliefs

• Language & rituals

• Icons & identity

• A sense of belonging

And guess what? You can design that.
Even if you’re just starting out. Even if you’re a team of one.

Let’s turn your brand into something people join—not just buy from.

🔧 Try This: Brand Like a Cult (With a Little Help From AI)

Step 1: Define Your Beliefs
What do you believe that others are too afraid to say out loud?
Write 3 bold declarations. Example:

Step 2: Give It Language
Create signature phrases or terms only your “people” use.
Example: “The HumanAI”, “Flashero”, “Stay active, stay sharp”

Need help?
Prompt idea:

Pro tip: use this prompt as a starting point and work it with your own input from there.
Want to vibe even more? Use WisprFlow and just talk it out
(not affiliated or sponsored… unfortunately!).

Step 3: Create a Ritual
It could be a question you always ask, a way you sign off, or a symbol (🧉 anyone?).
Rituals = identity glue.
🪬

Ask AI:

Step 4: Make It Visual
Use Midjourney or DALL·E to generate images that feel like your brand.
Prompt I usually use:

Step 5: Build the Altar (a.k.a Your Hub)
Make a Notion site, a homepage, or newsletter archive that feels like a secret club.
AI can help you write the copy, design prompts, or structure it.
Even build it all out for you.

You don’t need a marketing budget.
You need meaning.

AI gives you leverage.
Your brand gives you direction.

AI can write your copy.
Design your logo.
Generate your content calendar.

Everything except your essence.

Use both, and you’re unstoppable.

How I’m Doing It Right Now:

• I’m finding my tone in every newsletter (direct, curious, flashero).

• I’m working on my visual identity to feel more cyberpunk-futuristic but still human.

• I’m experimenting with sonic branding using Suno AI to match how I sound with how I write.

🚀 FOR THE BOLD ONES… The Future Is Branding

In the AI era, everything becomes easier to replicate:

• Products? Commoditized.

• Skills? Replicable.

• Outputs? 10x'd by GPT.

What’s left?

Identity.

The brand is the MOAT, the last defensible layer.

It’s the energy behind your words.
It’s the vibe behind your visuals.
It’s how people describe you when you’re not in the room.

That’s why Gary Vee’s “Alexa, order me a Pizza Hut” isn’t just a quote. It’s a prediction.

When the interface becomes voice, when the interface is removed altogether, the brand is the only thing people will remember to ask for.

So build something worth remembering.

🧠 Final Thought

AI makes everything faster.
Which means: average gets cheaper.
The great gets amplified; it becomes greater.
But average gets replaced.
So you better not be average.

Your brand is your edge.
It’s not your colors or tagline. It’s your essence.

Keep building it. Sharpening it. Testing it. Living it.

Because in the future, when someone says:
“Hey AI, get me [insert your name here]…”

You better make sure AI knows what that means.

Stay active, stay sharp.

—Mencho 🪬

P.S. don’t keep postponing. Don’t keep spinning in circles like my daughter under that paper bag. just go for it. Even if it’s not ferpect.

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